Free Mobile announced on Friday, August 30 after the close of the Paris Bourse , reaching 6.8 million mobile subscribers. This figure confirms the startling breakthrough low cost packages since January 2012 and the arrival of offers Xavier Niel. Orange, SFR and Bouygues Telecom have also launched their formulas without engagement and terminal subsidized. In total, 11.2 million French had adopted this type of mobile subscription on 30 June. It is more than 15% of SIM cards in circulation. And that there is a year and a half at the time of the arrival of Free Mobile, competitors swore that this rate was almost inaccessible …
By the way, this growth has enabled France to exceed largely an equipment 100% in mobile rates. Indeed, when inserted into machine cards are excluded, ARCEP, the telecoms regulator, estimated the number of SIM cards to 69 million by the end June.
upheaval TotalPublication of the results of different groups of telecommunications in recent weeks can make an inventory of the progress of low cost packages, that is to say without subsidy terminal and without obligation. Free clearly dominates with 6.8 million subscribers. Offer Orange Sosh had 1.4 million subscribers at the end June, the Red SFR customers reached 1.4 million and those of B & You Bouygues Telecom 1.6 million at the same time. The milestone of 12 million is in sight.
This is a total upheaval. In 2011, the three major operators had unsheathed these new brands a little sly, fearing – rightly – that they are trimming their margins. The success of Free Mobile, the model so far is entirely based on this system, forced to put them far ahead. B & You recruited over 500,000 customers in the first half of 2013 and Orange is 2 million subscribers Sosh at the end of the year. Delphine Ernotte-Cunci, executive director of Orange, even believes that the market could rise to 50% in the low costThe irony is that at the same time Free seems to reflect a model subsidization. Operator Xavier Niel has a promotion test – on the site venteprivée.com early July. This is probably not to deprive the other party of the contract ….
