Apple will not be entitled to make a mistake in September

gone are the days when Apple was two years ahead of its competitors in the smartphone sector. While the iPhone “1″ 2007 was a visionary device and had overtaken everyone, starting with the former leader Nokia. But since Google has been there with its Android system, adopted by the new leader, Samsung, and a myriad of other manufacturers. Then Microsoft launched Windows Phone 8 in late 2012 that, if just to take off, gave a serious blow to the old Apple software and Google, with a lot of very funny commercials against tablets and smartphones against competitors . And this is not the new iOS 7 will profoundly change the situation: the latest version of the iPhone, iPad and other iPod is a moderate facelift of its predecessor.

By renouncing unveil its new iPhone in late June, Apple has offered four months ahead of Samsung which itself reveals novelty of novelty, even during the summer . This is not necessarily an error: The Apple has accustomed us to expect a product to be perfect for the present and the market. Thus, if it denies the rumor and unveils an iPhone 6 worthy of the name – that is very innovative – in September, the unit will get the company back on track to its superior risk. But if Apple is an iPhone 5S, simple update of the iPhone 5 simply, investors as clients will frown. And, even if accompanied by a low-cost iPhone, highly anticipated emerging markets.

crucial Conference September 10?

Other folder where Apple is expected: the iWatch. The concepts of smart watch successive years, but it is only in recent months that the market seems to “mature”. Sony precursor sentence to acclaim its SmartWatch, but further integration with smartphones and other electronic devices should be a catalyst market. And for that, Apple enjoys a perfect position, as Samsung could grill him politeness early September.

true divinity of Silicon Valley since the late 2000s, Apple is facing a crisis of confidence emerging since the death of its charismatic leader, Steve Jobs. Some observers believe that if the former owner had left very specific instructions for the conduct of projects, it is unlikely that the new CEO, Tim Cook, is able to hold the reins of Apple with many firmness and foresight. Others, however, believe that Apple is trying to free itself from the culture of “guru”. Anyway, the keynote which will probably take place on September 10 will be a revelation.