French designer consumer electronics Archos in the process of recovery after a difficult 2012, plans to sell two million tablets in the world in 2013 and table on smartphones and connected objects to return to profitability.
“Archos does not consume cash and left on growth,” said the CEO of Archos, Loïc Poirier. “Between tablets, smartphones and connected objects this route is well marked,” he adds.
The Group is pursuing its strategy of moving upmarket shelves, keeping activity in white brand sold in supermarkets.
After “suffered in 2012, attempts to reconnect with the innovation and quality of materials used. This is also what allows us to recover profitability. All tablets will be aluminum and spending a lot of money in the design and finish of our products, “said the CEO.
The group also invests in thematic shelves. He will present next week at the IFA electronics show in Berlin’s GamePad2 a game console with an integrated handle. The first version of GamePad had “sold well”, with 100,000 copies sold, according to Loïc Poirier.
Smartphones without subscriptionIn addition, Archos intends to build on the success in France of mobile phone packages sold without a subsidized phone that pushes consumers to buy phones on the market rather than their operator.
“Of the 12 million smartphones that should sold in France in 2013, 45%, or 5.5 million, will be sold without subscription and without Sim card by large retail chains. Yet giants Apple and Samsung have little or no in this market, “says director General Archos.
The French manufacturer has launched its range of smartphones was mentioned before the first sales “great”.
On the last pillar of its strategy, connected objects, the group says just having the ambition to offer a complete solution around the house, sport and wellness in January at the CES in Las Vegas.
(With AFP)
