recalled Martin Bouygues presenting the results of the first half of his group, Wednesday, August 28th in the morning, “the devil is in the details.” Its telecom subsidiary has understood: it deploys a wealth of imagination to attract iPhone 5 owners. A niche, certainly, but a real market. They would be 800,000 in France, according to estimates by the operator. The firm at the apple does not communicate those kinds of numbers.
Why the iPhone 5? Bouygues Telecom communicates a lot about: the group obtained in March the right to use its 1800 MHz frequencies for 4G and it will be the only operator to enjoy for now. But it is the frequency of the American … the only 4G with the iPhone 5 which is compatible. The owners of this device customers Free, SFR and Orange therefore simply surfing 3G. The only operator offering 4G smartphone without changingBouygues Telecom goes even a step further. When detailing its offerings 4G just been unveiled, the direction of Bouygues Telecom takes care to emphasize the interest of the economic package without terminal to 29.99 euros. Its particularity, if put next to its equivalent SFR and Orange is offering the same price for 3 GB, 2 GB and precisely against data becomes crucial with 4G allowing sufficient flow to watch video streaming, for example.
To discover this very high speed, everyone will have to equip a new phone … but, then, the iPhone 5 Bouygues Telecom customers owners! QED.
