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Leverkusen 27 September 2013 – With tremendous reliability, good workmanship and a fair price-performance ratio, the middle class of Mazda developed not only a good reputation, but was at times on the German market and the most popular import car. Today is reminiscent of the less glamorous beginnings barely a – no wonder, Mazda is represented in this segment for exactly 50 years. This is a good occasion in words and pictures to record this story once.


support by Bertone

In the late summer of 1963, Mazda unveiled at the Tokyo Motor Show with a large Luce sedan. The design of the new car had many European trains, finally had none other than celebrity designer Bertone a significant part in the look of the Luce. Even the name is Italian: Luce translates light

With the new model, Mazda introduced the then modern dual headlights.. The customer could order the car in fashionable, golden or silvery metallic finishes. Soon a cluster was filed. The drives were initially compactly built 1,5 – and 1,8-liter four-cylinder with up to 105 hp, which already had a single overhead camshaft. Mazda’s fuel consumption figures of around 5.5 liters modern sound, even if it is only to factory specifications.


success only with the 626

In March 1973, Mazda followed 616th With the four-door hatchback and a sporty coupe at his side Mazda launched on the German market. Although both models had a good standard equipment and a fuel-efficient 1.6-liter gasoline engine, the beginning was hard, the superiority of the German competition was fierce. Successes recorded with the successor of the 626 manufacturers only, who came in 1978. Him, there was also a four-door coupe and as both had a rear wheel drive and had to have 1.6-liter or 2.0-liter petrol. The price list of works from well-decked sedan started at 12,690 marks. A BMW 315, which did not exist as a four-door time, cost at this time 13000-14000 Mark – at much narrower standard equipment, of course

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