(Muzzamo / Wikipedia)
A Kenyan start-up users borrows money to even with empty card phone can continue the conversation
If you have to stand right in the Congo and urgent calls, but the balance of your mobile phone is used up and the next point of sale a day’s march away -. then the time has come for MoDe. The Kenyan start-up grants immediately, directly and automatically microcredit to mobile customers so that they can continue the conversation. The next time you charge the credit is automatically refunded.
According to the International Telecommunication Union in Africa are only 1.4 fixed lines, but 63.5 mobile phone subscriptions per 100 inhabitants, so that in total there are 545 million. 97 percent are prepaid contracts. In this vast mobile market has MoDe with his “Airtime Credit Service” found a solution to a real problem – that prepaid accounts like it would expire if the user can use it the least MoDe acts as a service provider. in the background. The servers are usually in the datacenter of mobile operator that offers the service under its own name. In Kenya, the provider Airtel marketed it as “Kopa Credo”, in Uganda, the South African company MTN “Malako”. To 90 million MoDe puts its customers in the meantime twelve African countries, including Nigeria, with over 110 million customers, the largest mobile market on the continent. MoDe generates revenues that would otherwise be lost to the providers, and assumes the credit risk. The assigned phone on credit units previously purchased MoDe wholesale and discount prices from a supplier and sells them at the normal price to the consumer. This MoDe has won the 2012 “IBM Global Entrepreneur of the Year Award.” <- AUTHOR MARKER DATA BEGIN -> ( Michael Hasenpusch ) / <- RSPEAK_STOP -> (bsc)
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