open shops at dawn, starlets and garlands: new 5c 5s and iPhones were launched in Asia Friday, September 20 with the usual brightness, at unbeatable prices in Japan, but also sometimes considered prohibitive, as in China .
impressive tail of some 700 people was formed in the early morning in front of the Apple store in the upscale Ginza in Tokyo, and waved their first new phone in stores in Japan as in other countries in Asia and Oceania, before the rest of the planet has access to the tower.
“I am delighted it Nothing more festive for me, “rejoiced Hidenori Sato, 39, who was waiting in line since Wednesday outside a shop Japanese phone operator NTT Docomo, where the output of the latest models of giant was welcomed to the cheers after a countdown.
Comparable scenes were visible elsewhere, as in Sydney, Australia where crowds of young people, especially Asian, hailed the event in an atmosphere festive.
“The new iPhone 5s has some new features that I like, such as recording video in slow motion and more effective “objective, told AFP Jimmy Gunawan, 33 years before the Apple store.
Competition between operators
Beyond the usual sequins, the release of new models 5c, mid-range color, and 5s, with more advanced features, was marked by a fierce price war between Apple and its competitors on the one hand, and between mobile operators on the other.
In Japan, the iPhone is now offered by the three giants, SoftBank, KDDI, and for the first time, NTT Docomo which alone has 62 million subscribers (42% market share).
“The partnership with NTT Docomo is a good point for Apple in Japan,” said Toshihiko Matsuno, an analyst at SMBC Friend Securities. In this country, the customers leave stores with their brand new iPhone in your pocket, without paying a yen. The price charged each month for two years to pay the device is almost fully repaid via a monthly discount on services. It even offers customers to purchase their old iPhone for a price that can approach 200 euros. In contrast to Australia, where the 5s version is charged the equivalent of 785 euros, or China, where 5c reached 520 euros, many customers felt adding too salty, while 5c is supposed to represent Apple’s response to the more affordable range of South Korean rival Samsung.“From delirium”
“It’s madness,” was offended Bill Hutchison on tweeter citing the 64 gigabytes.
“This is the is not “confirmed Wang Ying, a Beijing-based analyst for the firm iResearch. In China, many smartphones local dogs are sold for just 75 euros.
Wang Ying also pointed out that the Apple brand may have missed the boat by not concluding an agreement with the operator China Mobile, the height of 700 million subscribers in China. Apple sells two other firms via phone smaller, China Unicom and China Telecom. “Apple’s performance is declining in the world including China. Partnership with China Mobile would be very important” to enable it to rebound, said the analyst.The output models as expected has additionally fueled the black market, such as Hong Kong, where a reseller can sell a stated 5s 16 to 950 gigabytes euros, almost double the original tariff, which means at the very last price was born on the first day.
(With AFP)
