With easy-to-use payment terminals, the Russian start-up Qiwi wants to roll up the American financial market.
In the high-tech Country United States are generally still paid bills and even the monthly rent by check cumbersome. The Russian company wants to establish Qiwi payment machines as a practical alternative to the U.S. market. In Russia there is such terminals for more than ten years, now there are around 150,000. They are almost everywhere: in supermarkets, shopping centers, train stations, even in subways. Daily wrap from more than twelve million transactions of the money order to the loan repayment. Also, most cell phone conversations are about such machines prepaid
The procedure is simple: On the touch screen, the user first selects the type of account they want to pay – electricity, water, gas or telephone.. To charge, for example, a prepaid cell phone, he taps the mobile operator, enters his phone number and put bills into the machine. The machine spits out a receipt, and a few minutes later you will receive a confirmation SMS from mobile operators. The data transfer machines also over the mobile network. Your purchase price is between 2000 and 4000 euros.
The operators of these machines contracts with wireless providers, municipal utilities, internet service providers and financial institutions and collect from the customer fees of up to eight percent. Often, large chain stores and hotels operate the machines on their own and provide customer service toll free at. Qiwi with a market share of 45 percent and 1,600 customers one of the largest – and one who committed the most abroad So far Qiwi is especially in emerging countries such as the former Soviet republics, China, Brazil. Serbia, Bulgaria, Jordan, Colombia, Peru, Chile, Panama, India and Malaysia markets. Where similar conditions prevail as in Russia: The nearest bank branch is often miles away. Since this year Qiwi is also active in the U.S. – as the first country in the Western world. <- AUTHOR MARKER DATA BEGIN -> ( Markus Salfer ) / <- RSPEAK_STOP - -> (bsc)
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