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Apple Goes Bling! Elegant is apparently no longer enough: The new iPhone will probably also have to show-off appearance in gold
The Art of manicured Verreißens dubious products have come a little out of fashion. . At this point, our columnist Peter Glaser therefore presents once a month, a review of a different kind: the trashing of the month. Suggestions for particularly under assessment items are gladly accepted by mail.
The Internet seems to be made for letting the constant supply of news from the wonderful world of gadgets flow over the planet, a Gulf Stream at this delightful small high-tech goods. Gadgets are what make the technology more than one though progressive, but ultimately sober useful thing. Gadgets are what make us feel, not only live in the present, but already in the future. Cybernetic little things, but between elegant and fun. And of course there are the precious designs. In American cartoons make thick diamonds when they sparkle, traditional BLING! BLING! Hiphopper have adopted the term for everything that glitters is immensely expensive and pretentious. Diamond enkrustierte phones for example are Bling!
And now has to be real, the Apple? I think that the iPhone has launched the new era of mobile computing, but is not bad. That it remains the modern state object per se. That, as treasures in boxes, in Car gepampert, embedded in Cases, protected with clear film. That it is an epitome well-designed hardware and software. Is not that enough, Apple? Must be the, now also bring out a gold iPhone? And it’s not even really made of gold, just gold. You have to think alike to the crafty women in the UK, the recognizable at their red sole, a few hundred euros expensive laboutin-high heels make yourself by red color in the DIY obtain and thus paint the soles of low-heeled shoes.And at Goldstriker International is not only a 24-carat golden iPhone5 with Swarowski stones is to have, but also that with proper clunkers, such as the Unique Edition busy “with 900 S Diamond Quality” for about 4,700 euros (the quality Class S or S, the penultimate of six diamond purity categories).
The industry is illustrious. The company Gresso about on blogs like “really expensive” as “Swiss manufacturer of luxury mobile phones” advised, who made himself known with MP3 players from black wood and red gold for between 3,000 and 5,000 euros, is not a Swiss company. Also, no British, as it is in other places. Beginning of 2000 had shown up for the first time in advertisements for mobile phones in maßkonfektionierte precious wood siding in the name Gresso Moscow newspapers. Devices such as the Luxor World Time Gold, on the back with a world clock (about 21,000 euros).
Gresso is a Russian brand name and since 2005 a registered trademark in Switzerland. The company from which the gadgets are made is called Alan rock shelters, a manufacturer of industrial components. It was founded by a certain Andrei Kalashnikov and is based in Penza, a city 700 kilometers southeast of Moscow. The city is known for some Germans, because young women from Penza look for in many single-portals for a partner. Gresso outlets there are in Miami, Vietnam, Armenia, Ukraine and Russia. Is it now in this market? Apple Stores cubes made with bulletproof glass? Two years ago [in August 2010] Gresso unveiled a mobile phone with the unassuming name of Luxor Las Vegas Jackpot, costing one million U.S. dollars (“180 grams of pure gold, 45.5 carat black diamonds and rare African blackwood”). Is that Apple’s future? Not abstract, an empty name like iPhone 5S more, but blast colorful, perhaps with coin slot and comes with installment payment then once a month, the nice man from Apple and empties the cash tray? Gold, Apple must really not be. <- AUTHOR MARKER DATA BEGIN -> ( Peter Glaser ) / <- RSPEAK_STOP -> (bsc)
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