VIDEO. Grand Theft Auto 5 drives them crazy

Tuesday, the world will stop spinning. This is the big day, the studio where the Rockstar Grand Theft Auto 5 markets. And the new episode of the much maligned for its violence and questionable morals series will still be the head of millions of players around the world turn. It is even rumored that the lack of leaves will increase next week in French schools or the most sighted employees have already taken a week off to take full advantage of the most anticipated video game of the year.

Thirty million games sold?

We got a glimpse of the phenomenon this weekend, while some specialty shops République in Paris began selling the precious before its official release, and this, despite the threats of Editor no longer replenish. The rumor spread quickly on social networks and stores were robbed within hours. On YouTube, a video showing a 11 year old crying with his copy of GTA 5 is the scandal and approach the million views.

Five years teams Rockstar North, located Edinburgh, working on the colossal game content – and suitable budget of 200 million euros in the Scottish newspaper The Scotsman American analysts expect between 15 and 20 million copies of GTA 5 sold. the first year – for comparison, the latest Assassin’s Creed has sold more than 10 million. But given the number of consoles found in living rooms around the world, we can go further and predict that it will sell more than 30 million GTA 5 without taking a huge risk. The benefits billion raised in a fortnight by Call of Duty: Black Ops 2, a record in the industry, should be exceeded. Nothing seems to slow the juggernaut Grand Theft Auto.

LOOK – The trailer for GTA V:

Rockstar, the masters of buzz

I must say that Rockstar has played the card of the most buzz. Preferring to communicate directly with fans rather than journalists, the studio regularly flooded the Net new videos or images from the game a perfectly controlled communication that allows Rockstar to make business events like E3. The American show is one of the unmissable appointment to talk about a game? The studio does not care, and prefer to build its reputation in anticipation and buzz.

Since 1997, and the first episode, Rockstar has had time to get used to the extraordinary success of his series . Released in 2008, GTA 4 has sold 25 million units and opus San Andreas is still the most successful in the history of video game with 27.5 million games sold. His critics, mostly who have never laid hands on one of the episodes of the legendary series, see in it a glorification of violence, drugs and prostitution. Fortunately, GTA is not just that. While the player is a thug (or three for this episode) desperate to climb the ladder of crime. While his methods are more than limits, as its moral, but GTA is especially the reference open-world games. A model of liberty, often imitated but never equaled. And when we learn that real gangsters have lent their voices to the game, we see only one more chapter to the legend of Grand Theft Auto.