Twitter dethroned Facebook as the most popular among American teenagers, according to a study of U.S. investment bank.
26% of the 8,600 teens surveyed prefer social network Twitter 23% against Facebook and its subsidiary photo sharing Instagram, according to the study by the investment bank Piper Jaffray, published Tuesday, October 8.
A study conducted earlier this year by the bank showed 30 to 33% of the same teenagers prefer Facebook to Twitter .
According to the same study, Twitter , Instagram and Facebook are the three social media most used by young Americans. Only 4% of them prefer the blogging site Tumblr and 3% the Google+ social network.
Auspicious for its IPO
However, “generally and despite the tendency of adolescents to taste other networks, we continue to believe that Facebook will offer in the coming months additional sources of funding through video and Instagram, “says the expert Gene Munster of bank Piper Jaffray.
“Instagram is still a good buy for Facebook,” he notes, thanks to the announced arrival of advertising on this application for sharing photos in the coming months in the United States, which will serve as a catalyst.
Twitter , which boasts 218 million users worldwide, plans to soon enter the stock market. With estimated revenue of the operation for the moment 1 billion, it seems prudent to choose early and try to avoid the mistakes made by his great rival Facebook last year, which had been facing a lot of problems techniques and a rapid drop in its share price.
(with AFP)
