Twitter announced on Thursday, August 22 at the AFP arrival Olivier Gonzalez, 42, the head of the French branch of the social network, formalizing the same time the opening of its office in Paris, expected for several months.
“Olivier Gonzalez has agreed to join us as CEO of Twitter France”, told AFP a spokesman for Twitter.
Little known to the general public, Olivier Gonzalez was the CEO of Hi-Media Advertising, Internet French group specializing in monetizing digital audience through advertising and payments. The new boss of Twitter France joined Hi-Media in 2003 after debuting in the regional daily press and five years at Adlink France. His Twitter account is @ gonzalezolc.
Justine Ryst (@ JustineRyst), former director of digital at Endemol France, joined the team in June as director of partnerships.
150% of users in France in one year
mid-August, the Vice-President in charge of Twitter International Development, Katie Jacobs Stanton (@ Katies) marked his move to Paris by publishing a picture of the Eiffel Tower bathed in sunlight. She will continue to serve in Paris and its role is to “increase the number of Twitter users in key markets in Europe, Latin America and Asia, “the social network that” France is a strategic market. “
According to Twitter, the number of social network users has increased by 150% in France between 2011 and 2012 and 350% in the number of messages sent.
France will Twitter organized into two teams. A first support partnerships in the field of sports, music, television, fashion and politics. The second will focus on sales and “help the French brand to increase the reach of their message and their audience,” according to Twitter.
(with AFP)
