two new Apple iPhone, including a cheaper model for emerging markets, hardly impressed analysts deplored still high prices and a lack of innovation, while the action of the group fell. Apple’s stock has lost 5.44% to 467.71 on Wednesday, after the presentation of two new models at the headquarters of computer giant, trying to regain lost ground in the smartphone market against the cheaper products that work under the operational system Android. These devices now account for three-quarters of all smartphones sold worldwide, but research firm IDC predicts that Apple will succeed in making up its share to 17.9% this year Market against 16.9% previously. The new iPhone will be offered to 5c U.S. $ 99 with a subscription to a telephone operator, but the price of the unit alone will be $ 549 and climb to $ 700 in China, the country that Apple target priority. The launch of this slightly less expensive version was the result of “a kind of cold shower” the price of 5c still “expensive $ 550″ and the company “has not launched new products” as the highly anticipated iTV boxes or smart TV shows intelligent iWatch, noted the research firm Trefis in a note. “You’re talking about an entry-level product …” added Kulbinder Garcha, an analyst with Credit Suisse bank in another note that said he was “disappointed that Apple has decided to remain a seller of phones high prices. ” Mr. Garcha adds that the new iPhone 5s, high-end product to replace the iPhone 5, “lack of real innovation” and could see sales suffer from competition from 5c. “The iPhone 5s have a new processor, an improved camera and a new feature motion sensor. They are not, however, elements that will change the game and what are the changes that revolutions, “continued the Credit Suisse analyst. “The iPhone is essentially a 5c iPhone 5 multicolored plastic could cannibalize sales of its high-end counterpart while lowering the profit margin” group on global sales of smartphones. Walter Piecyk, the research firm BTIG Research, said for his part that the price of 5c is still too high to “reach consumers who buy phones without phone service, which is the norm in many parts of the world” and especially in China. “The question is whether Apple plans one day to try to win these markets,” consumers using prepaid cards or “if they want to remain forever a manufacturer of high-end phones.”
evolution, not revolution
“Stay forever” in the upscale
