the Dassault family, while Marcel, Serge, Olivier and Lawrence are known to the public, here is one who grew up in the shadow of his illustrious precursors. Adrien Dassault is the second son of Lorenzo himself two th son Serge. This young man of 29 years has headed since 2011 Heliceum a studio creation utility applications but also video games. A name as a tribute to his grandfather. “This is a reference to the aerodynamic propeller invented by my great-grandfather.”
A tribute is also found in the management of the company. “My grandfather is very concerned about the working conditions and employee fulfillment. I regained its participatory management.” To boost its teams, the young boss who gets in his office in threadbare jeans launched the “Project Z”. The idea is simple. Challenger is asking all employees to propose an idea for a new application. “He must not remain only three projects and one that will ultimately meet with general approval.” What, according to him, encourage freedom and creativity, “positive pressure” to use his terminology.Fallen very young Nintendo
pot Before embarking the adventure Heliceum, Adrien Dassault had created a company selling designer items, myfab, he has since sold. For the video game is a passion from a young age. “I fell in Nintendo small,” he admits. Just about five minutes video games with the man to get the evidence. Nothing escapes him. He is expert on everything that comes out, as well as on mobile console. He saw the arrival of mobile games as a boon and the opportunity to venture into cheaply. Going to the market at Ubisoft and Gameloft, it has set up a “dream team” which currently has about twenty people.
Since its inception, Heliceum a few titles to his credit at more or less success obvious: Human Defense Faker $ RunSanity Dirty Gosse. “We have released games that were good but lacked work,” he admits. 1.5 million downloads for Faker $ 1 million for Runsanity, 300,000 for Human Defense … It’s good but not enough to make money. “The latest Dirty Kid, has been downloaded 380,000 times on Android and 50,000 times on iOS, with a conversion rate, ie the number of people who end up spending relatively low on Android. “To monetize a game that costs between 100 and 200 thousand euros, it takes 10 million downloads,” admits Adrien Dassault The stated goal for the project Z. With a clear teams message. “people who play GTA must play our game”Partnership with Sony
Heliceum launched an exclusive version of Dirty … by Challenges
The start- up hopes to become profitable in 2014. If she manages to earn money in B to B (including developing an application for the Figaro, owned by his grandfather), she lost in the games section. Adrien Dassault not account not make a new round with investors. It holds a 51% stake, the rest is in the hands of a French private funds it will not reveal the name.
