After the process
lost to anti-competitive price fixing [1] , it could prohibit the presiding judge Apple to continue to negotiate with more than one major publishing house at the same time. After the U.S. Justice Department and Apple had already stated their view of things [2] Denise Cote on Friday now made this proposal CNet reported [3] . The plan provides that the publishers Apple two years could not prevent them from offering cheaper e-books. Then Apple could then negotiate a new contract with a publisher, months or years later with the next and so on. How should a new “conspiracy” be prevented.
The judge had also shown disappointed that neither Apple nor the publishers had shown remorse. They have declared their intention to provide with its proposal that the e-book business competition rule, without preventing innovation. Moreover, they have no interest to regulate the App Store, something the U.S. Justice Department had asked. Instead, the parties should meet again in the coming weeks to explore a possible agreement. In the process it comes to Apple’s entry into the e-book market with the introduction of the iPad in early 2010. At that time, Amazon sold as a market leader current bestsellers for $ 10, paid to publishers but sometimes more. The worried that readers would generally expect lower prices in the future. Apple again agreed with the publishers on the agency model that the publishers were allowed to set the selling price. In return, Apple was assured that e-books would be cheaper not to have the competition. Under the joint pressure Amazon relented and then moved to agency model. The e-book prices rose in the wake of. <- AUTHOR MARKER DATA BEGIN -> <-! RSPEAK_STOP -> ( mho [4] )<- RSPEAK_START -> <- AUTHOR DATA MARKER END ->
