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Resell its old smartphone has become, for many French, a good way to finance the purchase of new equipment. While the iPhone and the iPhone 5S 5C arrive Friday, September 20 on the French market, the market opportunity they can rub their hands

Love2recycle.fr, a site specializing in the sale of used mobile phones, has conducted a study on the impact of the release of the new iPhone on the prices of older models. Taking into account the outputs of the iPhone 4, 4S and 5 in 2010, 2011 and 2012, it was estimated that within two weeks prior to the announcement of the new Apple smartphone and the following six weeks out, Smartphones prices of all brands, falling by an average of 35%. But is this the case with the release of the iPhone 5S and 5C? Interview with Christian Laferrère, CEO Love2recycle.fr.

Love2Recycle.fr, how does it work?

It is very simple, we offer three price levels for the resumption of a phone: good condition, functional and non-functional is to say down. The approved products are tested. A battery that provides a minimum level of charge is replaced by example. We offer our refurbished products a warranty of 6 months. For defective products, we take parts. For example, an iPhone 4S with broken screen is currently listed at 173 euros on our website. IPhone 4S in good condition was bought 238 euros. For the iPhone 4, we offer 140 euros. They are still good prices. The interest of our site is that we offer tariffs higher than those charged in store.

What are the models that sell the best

Undoubtedly the iPhone and the Samsung Galaxy S3. Everyone wants an iPhone four corners of the planet. By BlackBerry is in trouble against the second-hand market.

Which are your distribution channels?

Love2recycle does not sell phones on its website. We have different circuits. We restore the devices, then we écoulons part via specialized in reselling refurbished products on the internet players, such as Digital Refresh. The older products are sold against export. For example, iPhone 3G has no future on the French market. But it will have a second life in emerging countries. We then turn to experts who import and distribute the products. There are large brokers in Hong Kong are responsible for reselling.

What is the share of products sold in Europe

In 2009, 99% of the phones we went revendions outside Europe. Since 2012-2013, there are many more high-end used smartphones. So, 25% of products are now sold in Europe. There is a demand for refurbished products in Europe. The arrival of Free Mobile has clearly boosted the market of second hand [with his offer packages without mobile].

Apple announced that it launched the iPhone in recovery of opportunity, that makes you afraid?

Not really. Firstly because Apple does not even in Europe. And the majority of iPhone are sold in the shops of operators. The redemption price is not comparable to ours …

What is the effect of the release of the iPhone and iPhone 5C 5S on the second hand market?

As every year, I expect to see. I do not feel in the contacts I have with professionals huge waiting lists for these new products. I do not know if there will be the same thing this year than in previous years. And then there was a sign. After the keynote of September 10, the price of the old iPhone went back up on the second hand market. We raised prices 4S because it is a product that will continue to live.

Why

With these two new smartphones, Apple n has not proposed anything that really stops the consumer. There are no outstanding innovations and then prices [from 599 euros to 699 euros for 5C 5S] are high. The iPhone 5 released in 2012 owners will still keep it. There is no visual difference with 5S. I do not expect traffic to this model. I’m careful. But what marks this year is the lack of magic.

Interview by Marco Mosca

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